In the artificial reality created at the exhibition, resembling an advertising presentation, the artist's dreams, along with his needs and goals, become the client. Companies and brands are created that implement the strategies of his imagination. The artist, using infographics and photos created during advertising sessions designed for this occasion, his own sketchbooks and marketing assumptions, tells a story in three chapters: Dreams Products, Startups and Moodboard. While walking around the created world, we will see, among others: mysterious brands, such as the "Alkotak" vending machine selling tickets for outdoor drinking, the "Celebuy" store, or innovative telesales products, such as the "Isoap" phone transmitting scents or vodka glass coolers.
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